Keyword Research
• Determine optimal keywords and optimal number of keywords to promote for your campaign.
• Develop optimal keyword strategy necessary to achieve same goal within same time period.
Competitor Analysis
• Determine strength of links and link sources that can be replicated and improved upon as the competitive strategy of the site is developed.
• Determine competitor vulnerabilities, and capitalize upon those weaknesses.
Website optimization plan reviewed and approved by client
• Develop Baseline ranking report and analytics, explain and email them to customer.
• Install Google analytics, if not currently employed.
Local Directory
• Designed to be a location based campaign, driving increases in market share & local market positioning, including location based keywords to drive relevant, converting traffic for maximum impact.
• Update or claim of the most important local directories to increase search result positioning and Google Map results.
Site Updates
• Evaluate site structure to determine impediments to optimal search engine visibility and correct them.
• Evaluate internal site linking structure and basic site design, identify and provide recommendations and implementation of necessary changes to perfect said structure.
• Analyze website “calls to action”, “flow” and “purchasing paths”.
Includes all other deliverable outlined in the agreed upon contract