Your website is not just about online advertising and marketing. It’s about how it affects your business. Your website should be able to deliver a user-friendly and interactive experience that can help you improve your customer engagement, generate leads, increase conversions, build brand awareness and keep your customers coming back for more. That sounds like a lot to consider, and it is. But ClearLine Interactive assures you that incorporating these five tips into your site can take your website from good to great.
Make Sure Your Customers Can Find You
You’ll want your customers to find you where you are or when you’re out at events like tradeshows, so be sure and include maps and directions on your site. Also, consider physically getting yourself out to customers through local trade shows and networking events. Be selective about the shows you attend, so that you know you’re reaching the right audience. You want to make sure that it’s worth the money, and attending events is wonderful fodder for website content, too.
Improve Your SEO
It is important to have a website that is well optimized for search engines so it would appear on the first page of any search engine results list like Google or Bing. And if you do not have a good SEO strategy in place, then you need to think about hiring professionals who know how to optimize your site for searches. This will ensure that your website has an increased chance of appearing at the top of any relevant keyword searches.
If you can’t hire a pro just yet, tackle some DIY steps, like improving your website’s loading speed, understanding how to use site links, and repurposing your content.
A Better User Interface
Your website should be designed for both mobile and desktop so that visitors are able to use it no matter what device they are using. Visitors are more likely to stay on a site if they can find what they want quickly and easily.
The user interface (UI) is the graphic part of a website. It’s what people use to interact with the website and find out information. The UI has a huge influence on how easy it is for users to find what they are looking for, return again, and act on their needs. It provides the necessary information that the user needs such as links, buttons, icons, and form fields. A well-designed user interface allows customers to feel in control, gives them feedback, and keeps important features, like coupon codes, in a spot where they don’t have to rely on memory.
Put Social Media to Work
You can tie your social media accounts into your website to drive traffic to your site and build consistency. The analytics embedded in all of these accounts can help you to track your audience and make strategic choices moving forward. Keep in mind, bigger social media sites also allow you to schedule posts, which helps ensure maintenance isn’t a time drain.
Images, Banners, and Logos Boost Aesthetics
Aesthetics are an important part of any business website design. Images, website banners, and logos can be used to enhance the overall look of your website. We are in an age of images, so definitely include them—and videos—on your site. If you’re looking for a creative way to feature images, check this out—it’s a free infographic tool. Infographics are an interesting and informative way to educate your audience about your products and services.
Create an eye-catching banner on your website to increase awareness of your business. Look for an online banner creator to design a customized banner for your website. Once you find a banner that fits your brand, you can personalize it by adding the text, color, and font, along with including animation or video.
A strong logo that represents your brand should be on all the site’s pages reminding your customer just whose page they’re visiting. You can also create a logo yourself with online tools. Make sure it fits your brand and stands out from any of your competitor’s looks and styles.
Focus on Your Marketing
A good website is one of the most important factors of a business. It is the first impression that your customers will have on you, so it’s essential that you make it a good one. Use infographics, banners, and a great logo to add aesthetic appeal to your website, and use your site to help people find your brick-and-mortar location. And don’t forget to network to boost those online visits and brand awareness. Any marketing is good marketing, so make your efforts count!
ClearLine Interactive is passionate about creating an online brand that your business can grow into. Call 603-759-0422.
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