Let’s cut right to the chase: If you’re a new business owner with a new website you should be blogging.
I often hear from our clients that they don’t understand why blogging is necessary, or how it’s going to be beneficial to them in the short or long run, so I decided to write this blog post to help them and the rest of the world understand the power of blogging.
1. Promote Your Business, Your Products/Services and Provide More Information
Although you do need to be careful about how you go about it, this can be extremely beneficial to your business. No one will want to read your blog posts if all that you’re doing is pushing your products or services, but you can certainly utilize a few posts to promote your business. For example, if you own a product-based business you can benefit from blogging by using each blog post to tell more about one product than you are maybe able to on your product pages. If your business is service-based, you could use blogging to provide case studies that could be infinitely useful to your clients, especially potential ones. For brand new start-ups, blog about your start-up’s progress and what you’re up to. Blogging gets your business online early so you can start ranking for your keywords immediately. Additionally, as you promote your services, you can use the content that you’ve written to grow your website in the future.
2. Blogs Easily Integrate with Social Media
I often hear this from clients: “We won’t have time to blog AND do social media updates”. The answer is simple: tweet and share your blog posts! If you’re worried about time, we can set you up with easy-to-use, free software that will automatically update Facebook and Twitter when you create a blog post. Remember that each tweet and each Facebook post is a free advertisement for your business that can potentially be seen by millions of people at a time. So why not triple your chances of having your customers find your website by using this incredibly simple feature?
3. You Become an Expert
Blogging about your business is one thing, but blogging about your industry will take your reputation to the next level. If you take the time to even write one blog post a week full of useful industry-related content you will be perceived as an expert in your field. This will attract more customers as well as create a resource that people will link to which creates free “backlinks” to your website. Backlinks are considered one of the most important factors to dramatically improve your SEO.
4. Improves Your SEO (Search Engine Optimization)
In addition to free backlink creation as mentioned above, there are a number of other ways in which blogging improves your SEO. For example, we like to use blogging as a keyword research tool. Web pages are used to target keywords that we expect to work based on long-term keyword research and admittedly, some trial and error. Blogs are the perfect place to try to hit new keywords that you may rank better for in search engines and in turn increase your ranking. You may find a new keyword or phrase that you can use on your website to rank even better than you already are. Better ranking means more customers, and we don’t have to tell you what more customers mean for your wallet. Search engines such as Google and Yahoo also like to see websites that are updated often as they are perceived to have the most up-to-date and relevant content. With that said, if you’re blogging even once or twice a week you’re probably going to eventually outrank your competition based on that fact alone.
5. Get More Traffic & Make More Money
It all boils down to traffic generation. We increased the traffic to our website by over 200% just by posting a few blog posts when we first launched. The benefits of blogging and utilizing social media platforms cannot be understated as one of the best free ways to promote your business. The more times you can get your business name and good content in front of your potential customers, the more likely you are going to be to convert those potential customers to paying customers. With free services making it so easy to reach millions of people, you’d be crazy to not at least give it a go. You won’t be disappointed.
We can help you get started. We will build a blog for your business and set up your social media accounts to fit your brand’s image. In addition, we’ll introduce to you some easy-to-use social media software and show you how to easily use it to reach more potential customers than ever before!
